Private Label Rights Vs. Master Resell Rights

This post is for your reference if you’re wondering the different terms and conditions between PLR, MRR, RR, and Personal Use.

PLR or Private Label Rights:

With private label rights, one may not only resell the product, but also has the option to edit the content or the product and claim it as your own work e.g. you would become its author. This is common in the ghostwriting market, where you can put your name to copy and change it up to your liking and take full credit. This is a great way to get known by name on the web. A note of caution is that you should also read and know what you are attaching your name to, do not endorse or sign anything that is not up to your quality standards. Once you put your name on it, it is your neck on the line.

The biggest advantage to private label rights is that you can have other people do most of the work and you can put your name on it. Again, quality control is key, but using private label rights allows you to get name brand recognition without the hours and hours spent writing and revising copy. It will take some time at your end to make the copy fit your style, but overall this is one of the better resell right deals out there.

MRR or Master Resell Rights:

[YES] Can resell unlimited copies of the product for any price.
[YES] Can bundle in with other products.
[YES] Can pass along resell rights to customers.
[YES] Can pass along master resell rights to customers.
[YES] Can include in a paid membership site
[NO] Can include in a paid membership site
[NO] Cannot sell the software on ebay or any other online auction sites.
[NO] Cannot give the software away for FREE.

The terms of use is fairly simple and straight forward. If you do not understand the terms of use put forth by a seller, then be sure to ask for clarification. It is important that you know what you can do with the product and what you can allow your customers to do with the product to prevent any future problems that might arise along the way. If there is not a visible terms of use with a product that advertises master resale rights, then it would be prudent to ask for one. It can save a look of headache latter on down the road.


View more reference:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s